Accessing the Insights Section
After logging in to the Demokraft AI Hub, locate the Insights section in the left navigation panel. Click on it to open the primary Insights dashboard, which contains several subsections presenting various analytics and performance metrics.
Analytics Overview
Key Statistics
The dashboard provides an at-a-glance view of key statistics across multiple platform components including your Studio, and Hub. It covers different playlist types (such as guided, conversational, and static playlists) as well as varying use-case and access-type categories to provide comprehensive usage data.
Comprehensive & Centralized View
This section consolidates data from both the Studio and Hub platforms into a single interface. This unified view eliminates the need to switch between multiple screens or modules, streamlining your ability to track activity metrics and assess content impact efficiently.
Playlist Performance Tracking
The dedicated playlist section lists every playlist you have created, enabling you to assess effectiveness and engagement levels at a granular, playlist-specific level.
Opening an individual playlist reveals detailed metrics, including:
- Viewer Count
- Session Activity
- Playlist Type associated with the content
- Other info
Future Updates: Additional performance metrics will be introduced in upcoming updates to further enhance analytics capabilities.
Lead Qualification Dashboard
The lead dashboard isolates analytics for lead qualification playlists specifically, offering deep-dive tools to track engagement and evaluate leads generated through your video content. This dashboard is mainly applicable to Guided conversational playlists.
Core Engagement Metrics
The interface captures crucial data parameters for lead management:- Traffic: Unique and repeat visitors.
- Consumption: Total videos watched, total demo time, and average demo duration.
- Completion: Overall demo completion rates.
- Lead Scoring: Automated evaluation value calculated for each session.
Understanding Lead Scoring (1 to 5)
Lead scoring assigns a value from 1 to 5 for each session based on the conversational data, detected buying intent, and alignment with the prospect’s needs .A score of 5 indicates a highly qualified lead.
Session Reviews & Interaction Analysis
In-Depth Session Lists
Review a detailed leads and viewers list that breaks down every individual session . This allows for an in-depth analysis of user behaviors and actions during their interactions .
For any specific user session, you can analyze:
- Exactly what videos the lead watched and their total duration of consumption .
- Which videos attracted the highest level of interest .
- User-submitted feedback or ratings, allowing for better content optimization and targeted follow-up .
Score Justification
Lead qualification details display the assigned lead score accompanied by a plain-text rationale . This justification derives directly from the buying intent detected within the conversational logs, giving sales teams clear context for lead prioritization .
Conversation Trails
You can access full conversation trails that record the verbatim interaction between the user and the AI agent during a session . This feature supports the review of conversational dynamics for improved lead nurturing . Conversational Trail is only available based on your subscription plan and conversational or guided conversational playlist type. It is not applicable to static playlist type.
Availability Matrix by Playlist Type
- Conversational & Lead Qualification Playlists
- Static Playlists
AvailableConversation trails are automatically generated and fully visible . These records provide valuable context to understand prospect needs .
